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Engineering Management2D

Marketing and Global Management - Theory & Concepts - Eng Mgmt Product Life Cycle

Marketing mix (4Ps), product life cycle, market research, and global management challenges.

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The Product Life Cycle (PLC)

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IntroGrowthMaturityDecline

Introduction Stage

Product is launched. Sales grow slowly. Profits are negative due to R&D and heavy marketing costs.

Strategic Action: Focus on building product awareness and trial.

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